Etlaq (formerly known as Launch) is a unique strategic marketing and business consulting Kuwaiti firm launched in Kuwait and later expanded into the United States. Khalid Al-Zanki, the Founder of Etlaq, launched the venture in 2005 as the first specialized Artificial Intelligence and Product Launch consulting office in the Middle East and then in the United States. It has based its model on product launch marketing.
Etlaq is more than a word — it’s a spark. It’s the moment when potential becomes reality, when vision ignites into action, and innovation takes flight. “Etlaq” is the Arabic term ( إطلاق ) meaning “Launch.”
Etlaq embodies the power of beginnings and bold ideas propelled forward with clarity and intention. It symbolizes the courage to break barriers, the elegance of forward-thinking design, and the transformative force that inspires progress. With Etlaq, every launch is a promise: the promise to innovate, elevate, and create something extraordinary.
We continue to expand our role as vital technology, strategic marketing and business development trusted resources. Our investment of time, talent, experience, and energy yields impressive results, and our customers, crew, associates, and business partners are the direct beneficiaries. We will continue to look beyond the boundaries of expectations to explore the frontiers of business development that blend real-life experiences with our expertise.
We are locals and understand Kuwait’s culture and its relation to our customers’ requirements. We have experienced and qualified local and international consultants ready to provide solutions to regional and global customers. Our experience was enlightening, allowing us to gain better insights into the problems and provide enhanced and proven solutions.
Etlaq services fall into five main categories: Managing, Consulting, Coaching, Mentoring, and Training. We pride ourselves on our capability and knowledge to deliver professional solutions to our customers. Technology and Strategic Marketing are our core business; hence, we understand the diversification of this field and its relation to different sectors or, specifically, to customers’ specific needs.
In addition to our profitable services, we strongly believe in our social responsibility. Etlaq consistently studies Kuwait’s technology, marketing, and launch and monitors business strengths and threats. We also explore and evaluate launches and campaigns on critical marketing and communication messages.
Our Mission and Vision
To become the world’s leading company specializing in technology, strategic marketing, business development, and consulting by delivering preeminent services with internationally recognized standards and best practices through our proficient consultants.
What’s Set Us Apart?
Nothing on earth is more valuable to a business or individual’s success than the experience of someone already producing the results. Suppose we can gain access to these world-class business practices. In that case, we will bridge countless cycles of trial and error in business, compressing decades of experience into days of profound performance. We provide incredible experiences. Availing themselves of information is one thing, but to be inspired, feel the joy of being part of the professional crew, and tap into our customers’ inner pride, strength, commitment, and courage is entirely different.
Our Experience
Since 2005, we have gained diversified experience within different sectors to establish solid strategic marketing, business development, technology, and consulting knowledge. We are confident in our solutions because we understand the customer’s perspectives. We can address any customer-specific needs. Through our experience, we have teamed up with well-known international and local companies to provide customer solutions. We are cautious in our relationships and always intend to focus on customers’ specific requirements.
Here are some of our experiences by category: Nonprofit Organizations, Automotive, Banking, Health, Education, Media, Telecommunication, Entertainment, and Technology. Click here for a Partial List of Customers!
Khalid AL-Zanki, The Maestro.
We’re located in the heart of Kuwait City.
